Cybernetics 

Cybernetics offer the ability to create two way communication with the audience via feed back, likes, shares or responses. 

https://www.youtube.com/watch?v=Hd_2Y29_FLU

https://www.youtube.com/watch?v=Hd_2Y29_FLU

This online advert illustrates how cybernetics can uses for advertising, as this was a form a guerilla advertising that was filmed, and hence posted on Youtube via the Disney Site and from this was also posted on Facebook making something that was already done as a form of Guerilla advertising to become a world wide sensation for people to watch .

Panoptiscm 

1)The major effect of the Panopitcon is constant surveillance and the understanding that you are always being watched and must act in a certain etiquette. The Panopticon becomes a tool for control as those being watched do not know if someones watching but must believe that someone is, therefore the major effect of the Panopticon is to induce the inmate to have a state of conscious and permanent visibility.  


2)The architecture (institution) creates and sustains a power relation independent of the person who exercises it because the inmates become caught up in a power situation of which they themselves the bearers.

3)The Panopticon is efficient because it is "a real subjection born mechanically from a fictitious relation"

4)The Panopticism does the work of a naturalist (scientist)  because it makes it possible to draw up draw up differences, observe performance and the ability to map up aptitudes, to assess characters, to draw up classifications and make distinguishes.   

5)The Panopticon was a laboratory because it could be used as a machine to carry out experiments.

6)The many conditions in which Panopticism strengthens power, it reduces the number of those who exercise it, it gives the possibility to intervene at any moment, it is exercised spontaneously and without noise, acts directly on individuals.

7)According to Julies (1831) how is the panoptic principle particularly useful in a society made of private individuals and the state  is that the realtions can be regulated only in a form that is the exact reverse of the spectacle. 

8)According to Julius, rather than suppress the individual, the effect the panoptic principles has is that the individual is carefully fabricated in it. 


Social media does increase the tendency for the exercise of power through surveillance as  apps can advertise 24/7 to people, without their realization, as advertising sponsors many apps. In Douglas Harper (2012) “The Daily You”, it demonstrates this by “Marketers therefore offer them attractive applications (“apps”)…..The aim of Facebook apps is to encourage fans to be in touch with, and click like on.”  This demonstrates how advertising can be done with subtlety without people’s realization, but subliminally feeding them information. Harper adds, “The application has the additional benefit of being outside Facebook’s control and therefore are able to track what people do in the app and report it back to the marketing company’s servers.” Therefore social media is consistently on surveillance of those using it and apps connected to it.