Cybernetics offer the ability to create two way communication with the audience via feed back, likes, shares or responses.
https://www.youtube.com/watch?v=Hd_2Y29_FLU
https://www.youtube.com/watch?v=Hd_2Y29_FLU
This online advert illustrates how cybernetics can uses for advertising, as this was a form a guerilla advertising that was filmed, and hence posted on Youtube via the Disney Site and from this was also posted on Facebook making something that was already done as a form of Guerilla advertising to become a world wide sensation for people to watch .
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