Myth (ideology) in advertising

Holsten Pils - Werewolf (1978, UK)
Lager advert, linked with mythical creatures, such as werewolf's or mommies. In the advert the man who drinks the lager and says to werewolf, "you still taking the pils", this advert has mythological themes in it.











TV advert | Mickey's Magical Party (La Fête Magique de Mickey) | Disneyland Paris
This advert uses magic, which is mythical, millions of helium balloons travel to children and give them invites to Disneyland Paris.


The promotion of desperate house wives season 6. This illustrates how mythical themes are used in advertising, as you can see  in this picture the women in this programme are depicted as ancient warriors.

 janine.sykes@leeds-art.ac.uk