The New York World Fair was an event that happened from 1939-1940. The fair itself promoted one of the last great metanarratives of the machine age. The machine age was the unqualified belief in science and technology as a way to achieve economic prosperity and personal freedom. Because the fair promoted the last of the machine age, Bernbach would have felt a privilege to be promoting this event to the world; thus giving him great confidence and experience to continue with working in the advertising world.
One of the main themes of the World Fair was “The World of Tomorrow”. This was because the whole premise of the idea was created during the height of the depression to demonstrate what the “World of Tomorrow” will be like.
What were on display at the world fair were extraordinary pavilions and exhibitions. Alongside this there were the iconic Trylon and Perisphere structures which became symbols of the entire fair. The fair was a demonstration of what the future could hold and prospects of what tomorrow will be like.
The New York World Fair had 44 million people attend, seeing the possible idealistic image of the future. This once again illustrates that Bernach would have received credit and respect for promoting; although only being a ghost writer, such a well known and popular fair that achieved a massive amount of attention.
Further more on display at the fair were many forms of entertainment; for example marionette shows, thrill rides, girlie shows and choreographed aquatic extravaganzas, this allowed people to feel entertained and enjoy themselves in a time of great depression. Demonstrating how the fair offered a wide range of entertainment to fit all markets of people.
After promoting this fair, Bernbach achieved his first real advertising experience when he joined the William H. Weintraub ad agency; this demonstrates that after working on the promotion of such a popular event; this opened doors for him and lead him to getting a advertising agency.
http://xroads.virginia.edu/~1930s/display/39wf/frame.htm
http://www.moline-consulting.com/Reinventando/Pagines/zPM%20BERNBACH%20foto%20i%20bio.htm
http://www.theatlantic.com/infocus/2013/11/the-1939-new-york-worlds-fair/100620/
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