Creative Rhetoric 

Romanticism  is the chosen Creative Rhetoric and the campaign I am basing its use is Lynx Deodorant, the reason I am using Lynx is that it utilises Romanticism is the sense that boys and young males know, "Even Angels will fall" is simply hoax taglines, however, people fall for the product because of their "heart" telling them that girls like or "love" the smell and are infatuated with the smell. However,  logic dictates that realisticly the spray will not do this "pulling" for them, but the audience love the image they are shown of what this deodorant does for them. 
Therefore this demonstrates the use in or the Creative Rhetoric, Romanticism being used to its fullest ability.