Hyper Market and Hypercommodity 

All messages in the media neither inform nor communicate, however, referendum, perpetual test, circular response, verification of the code. 

Billboards and products themselves act as equivalent and successive signs. 

The self service add to the absence of depth.

Repression is integrated as a sign in this universe of simulation.

Circuits of surveillance cameras are themselves part if the decor of simulcra.

Billboards in fact observe and surveil you as well, or as badly as the "policing" television.

The hypermarket resembles a giant montage factory. 

The hypermarket is beyond the factory and traditional institutions of capital, the model of all future forms of controlled socialization: rationalization in a homogeneous space time of all dispersed functions of the body, and of social life.

The hypermarket preexisits the metropolitan area, its what gives rise to metro areas.

The Hypermarket is the expression of whole life disappeared to make room for "the metro".

The role of the hypermarket goes far beyond "consumption".

The "form" hypermarket can thus help us understand what is meant by the end modernity.

It is Hypermarket that establishes an orbit along which suburbanization mover, functioning as an implant for new aggregates.

However, from the moment a function becomes hyperspecialized to the point of being capable of being projected from every element on the terrain "keys in hand".

The new oringinal violence was born in response to the orbital satelization of model (knowledge, culture) whose referential is lost. 

The Implosion of Meaning in the Media

Meaning is lost and development faster than it can be reinjected.

The whole Ideology of free speech, of media broken down into inumerable individual cells of transmission, that is into "antimedia".

There is no significant relation between the inflation of information and the deflation of meaning.

There is no relation between the inflation of information and the deflation of meaning.

On the contrary the correlation between the two, to the extent that information is directly destructive of meaning and signification or that is neutralizes them.

Information is thought to create communication. People are all complicitious in this myth, its the alpha and omega of our modernity, without which the credibility of our social organization would collapse.

Information devours its own content for two reasons.

1. Rather than creating communication, it exhausts itself in the act of staging communication,to hold this siumlacrum at bay, to avoid brutal desimulation that would confront that would confront us in the face of obvious reality.

To this tautology of the system, the masses respond with ambvilance.

2. Media are producers not of socialization, but of exactly the opposite, of the implosion of the social in the masses. This is only the macroscopic level of the sign.

"Traditional" status of the media themselves is put to question, Mcluhan's formula, the media is the message, whihc is the key formula of the era of simulation.

Beyond meaning, there is fascination that results from the neutralization and the implosion of meaning.

Evidently there is a paradox in this inextricable conjunction of the masses and the media.

There is an absence of a response that can no longer be understood at all as a strategy of power, but as a counter strategy of the masses themselves when they encounter power.

Mogadish-Stammheim: the media make themselves into the vehicle of the moral condemnation of terrorism of the exploitation fear for political ends.

The media carry meaning and counter meaning.

The strategic resistance is that if the refusal of meaning and of the spoken word. 

It is the strategy of the masses: it is equivalent to returning to the system to its own logic by doubling it to reflecting meaning.

Strategy of the universalization of differences is an entropic strategy of the system.