New Media could add to campaigns, this can benefit by.....

• Helps interaction between advertising and the target audience
• Offers possibilities compared to that of 5 years ago
• Can go beyond the generic advertising
• The digital experience adds an emersive useful layer to advertising.
• Provides smaller activities which audiences can embrace
• Apps encourage people to interact with advertising
• Gives people a use for the advertising 
• New Media offers an experience 
• New Media lets people sample the product