However, it does almost offer a sense of freedom with the way I can advertise and create campaigns as it offers the chance for a fresh audience and context.janine.sykes@leeds-art.ac.uk
Monday, 6 October 2014
The particular challenges of responding to a brief that involves representing different national identities is that it is hard to understand the target audiences'situation and their environment. In addition to this even with research it is hard to understand and grasp their context. Especially compared to advertising to an audience that is not from the same country as myself, means that there is almost a barrier, however, it means that a different approach may be needed as with their social norms being different from the context I am currently in.
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Well done for writing this first task on time. You have made some good critical points regarding the difficulties of targetting audiences of different nationalities. First-hand experience is important - however not always available. What methods/approach could you use to help creatives develop an awareness of a culture? Good work
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